What changed: At Advertising Week New York, Meta said Ads Creative Studio is rolling out more broadly, the Meta AI business assistant is gaining deeper business context plus testing-stage agentic capabilities to plan, create and optimize campaigns and schedule tasks and alerts, AI-enabled audience discovery is coming to Detailed Targeting, Customer Lifecycle Strategy is now open to all advertisers, generative AI video tools are expanding, and direct checkout tests are starting in Meta Business Agent, Meta AI and Muse.
Who is affected
The source states advertisers and agencies are covered; it does not specify a country restriction.
What it means for your business
For businesses advertising on Facebook and Instagram, this means new AI-assisted tools for campaign planning, audience targeting and video ad creation.
What to do
Try the Meta AI business assistant inside Ads Manager, review creative performance insights if you have Ads Creative Studio access, and watch for audience discovery arriving in Detailed Targeting by year end.
When it takes effect
The source gives no single effective date; the announcement was made October 6, 2026, with AI-enabled audience discovery coming to Detailed Targeting by the end of the year.
Source: https://www.facebook.com/business/news/advertising-week-new-york-2026
